One Idea Changed Everything
Fifteen years ago, in response to alarming rates of disengagement among Catholics, Matthew Kelly called a meeting with the Dynamic Catholic team to discuss one question: What’s the one thing that could change everything?
He gave the team 30 days to think about it. And one stipulation: every idea had to have the potential to be a complete game-changer for the Catholic Church in America.
Of the sixty ideas they generated, one stood out: What if we gave a free copy of Rediscover Catholicism to every Catholic in America as they walked into Christmas and Easter Mass?
What made the idea so powerful? Christmas and Easter Masses are always packed. 32% of the people in pews only come to church once or twice a year. And, at the time, only 1% of American Catholics read a Catholic book each year. Imagine what would happen if every Catholic in America read just one great Catholic book each year for the rest of their lives. It would be a game-changer.
Fueled by this bold vision, the Book Program was born.
In the years, Dynamic Catholic has partnered with over 10,000 parishes to distribute over 60 million life-changing books.
We believed that the right book at the right time could change lives, and we staked everything on it. The results have been nothing short of remarkable.
